Who is Rich Furlanic?

Rich Furlanic is the elite coach behind today’s most successful influencers, trainers, and entrepreneurs. Known for his remarkable ability to turn potential into peak performance, Rich has mastered the art of guiding top-tier professionals to their next level of success—both in business and in life. His own journey from poverty to self-made millionaire is nothing short of extraordinary, making him the go-to mentor for those who demand results.

But Rich’s story is more than just rags to riches—it’s a masterclass in resilience, personal growth, and the power of a simple, yet profound shift in mindset.

Born Into Poverty, Driven by Purpose

Rich was born in Mountain View, California in 1962, the fourth of seven children. Life was anything but easy. His family lived on food stamps, rent was a mere $22 a month, and they moved constantly, often being kicked out of neighborhoods for their disruptive behavior. Food was scarce, and he recalls the sting of a young girl’s taunts about his ragged clothes, which made him more painfully aware of his situation.

One day, a pivotal moment occurred that would shape his life. Rich’s mother, who had begun dating again after separating from his father, brought a new man home. His words pierced through Rich’s consciousness: “Son, it takes a lot of money to live.”

That statement planted a seed deep in Rich’s mind, fueling his desire for financial success—but also igniting his hunger for something far greater: to live a fulfilling, meaningful life, regardless of his circumstances.

The Road to Mastery: From Karate to Championship

As a young man, Rich struggled with low self-esteem and constantly sought structure and discipline. He found both in karate and wrestling, where he learned the value of persistence, focus, and the pursuit of mastery. Through grit and determination, Rich became a state wrestling champion, but his financial limitations kept him from competing nationally.

Still, he wasn’t ready to give up. When he was 20, a life-changing opportunity arrived: a chance to go to Japan, where his girlfriend had accepted a job as a fitness instructor. Rich, intrigued by the idea of studying karate in its birthplace, went for the summer. That summer turned into 12 years of life-altering growth and discovery.

Rich found himself immersed in the rich traditions of Japanese martial arts, training under an ancient Karate Master. He started as an outsider—nicknamed the "Japan honky white boy"—but relentless practice and dedication saw him rise to the top. After countless defeats, he became a local champion, and eventually, a national karate champion, winning gold medals and competing on the international stage, taking silver in the world championship.

The Turning Point: Applying Mastery to Success

Through his journey, Rich realized something profound: the very principles that turned him into a karate champion could be applied to achieving financial success.

That seed planted in his subconscious as a boy— “It takes a lot of money to live” fueled his drive, but now he had the tools to achieve it. When Rich returned to the U.S. in his thirties, broke and sleeping on his brother’s couch, he was at rock bottom. But he also knew that the same disciplined focus that made him a martial arts champion could be applied to business.

Within just a few years, Rich went from earning $1,000 a month to six figures a month. He built a thriving business, bought his first home, and became a multi-millionaire. His success wasn’t about following traditional strategies—it was the result of applying deep, transformative principles he had learned in Japan.

The Secret to Success: It’s All in the Shift

What Rich had uncovered wasn’t just another business strategy. It was a powerful mindset shift—one that allowed him to move from struggle to success almost effortlessly. It was the same shift that had turned him into a karate champion, and it was rooted in a simple yet profound understanding he learned from a Zen master in Japan.

This breakthrough understanding wasn’t just about business; it impacted every area of life. Rich realized that most people, including elite performers, were operating under a misunderstanding of what it takes to succeed. Once they made the same shift he had, they too could achieve financial, personal, and professional success beyond what they thought possible.

Coach of Coaches, Trainer of Trainers

Today, Rich Furlanic is the elite coach that other coaches, trainers, and influencers turn to when they need results. Having retired at the young age of 40, Rich now dedicates his life to helping high-performers achieve breakthroughs that go far beyond financial success—they unlock their potential to live lives of passion, purpose, and peace of mind.

Rich’s methods have helped countless entrepreneurs, athletes, and high-level executives make quantum leaps in their businesses and lives. He doesn’t just teach strategies—he helps his clients master the same inner shifts that propelled him from poverty to millionaire status.

Your Breakthrough Awaits

Rich’s story is proof that no matter where you start, success—true success—comes from within. Whether you're a high-performing entrepreneur, an elite athlete, or a coach looking to scale your influence, Rich Furlanic has the tools, insights, and proven track record to guide you to your next level of achievement.

Ready to make your own breakthrough? Rich invites those who are committed to mastering themselves to take the next step and discover the secret that transformed his life—and could do the same for you.